บทเพลงอีสานสมัยนิยม และปัจจัยที่มีผลต่อความนิยมของบทเพลงอีสานในสังคมไทยปัจจุบัน Isan Popular Song and Factors Affecting Popularity of Isan Song in Thailand
The objective of this research are aiming 1) to study concept of Isan popular songs’ process
creation; 2) to study the factors effecting to the popularity of Isan songs in the present-day Isan society.
The research sample groups are included thirty informants from producers, scholars, artists, musicians, disc
jockeys and ordinary people. The research instruments are included questionnaires, interview and
observation, with analyzing data and presenting it in a descriptive report.
The research findings present that; 1) concepts related to creation and elements of Isan musical
composition comprising the first verse the introducing line should be touching and interesting. The second
verse line is considering as the expansion of the first verse. The third verse is located separately to others,
like a contrasting section, standing for a musical bridge attracting listener’s impression to the music. Last
verse should be ended with an impressive story; 2) important factors influencing to the popularity of Isan
song today including modern communication, the unique of song’ patterns, unique language, unique Isan
culture, distinctive Isan artists, music industry and unique contemporary Isan.
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