การรับรู้คุณค่าสุนทรียภาพทางศิลปะและการตระหนักถึงความสำคัญของชุมชนริมน้ำจันทบูร ผ่านประสบการณ์การรับรู้ของคนในชุมชน และนักท่องเที่ยว ในฐานะแหล่งท่องเที่ยวสำคัญของจังหวัดจันทบุรี The Perceived Aesthetics Value of Art and Recognizing the Importance of Waterfront Community Chantaboon through the Perceived Experience by the Community and Tourist as the Major Attractions of Chanthaburi
The purposes of this research were: 1) to study the value of artistic aesthetics and important recognition of Chanthaboon waterfront community as major tourist attraction in Chanthaburi through perceived experiences of the community residents and tourists 2) to investigate the tourism management’s guidelines for supporting the artistic aesthetics. The samples were 300 tourists who visited Chanthaboon waterfront community, 20 Chanthaboon waterfront residents and entrepreneurs together with 3 cultural experts. The research instruments were including close ended questionnaires, rating scale and open-ended interviews. The general data and opinion on perceived value of samples were analyzed by using the descriptive statistics; percentage, mean and standard deviation. The analysis was used for interviews’ data.
The results of this research found that 1) tourists and cultural experts showed the highest perceived values of artistic aesthetics and important recognition of Chanthaboon waterfront community as major tourist attractions in Chanthaburi through perceived experiences of the community residents and tourists along with Chanthaboon waterfront residents and entrepreneurs revealed at the high level, 2) the tourism management guidelines for supporting the artistic aesthetics were revealed in the various aspects. The presentation on the traditional ways of community residents’ lives is shown in the objective aspect. In term of administrative management, the residents should be a part to strengthen and conserve the community aesthetics. The target group suggests that the community to stimulate the tourists in the Chanthaboon waterfront community for recognizing its important value. In the form aspect, the activities should be related to life style and surrounding. Also, the residents should acknowledge the community unique linked to the reality of community to display and remain the history of community. For creative aspect, it should be focused on the life styles of community residents, more learning resource managements to make a system of tourism management, creation of completing community map which is easy to understand and interesting by using the media related to the community environment to form the aesthetics.
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