The purpose of this research is 1) to identify the tourism identities in Singburi Province. 2) to study the tourism marketing operation in Singburi Province, and 3) to guidelines of the Enhancing for cultural tourism marketing in Singburi Province by Community-based. This research uses qualitative methods with key informants 23 people who related with tourism in Singburi Province. Select respondents will use the purposive sampling method. The target respondents will be 7 state agency personnel, 8 private institute personnel or entrepreneurs, 8 local residents. And 20 Thai tourists who visited Singburi were selected as the samples of the convenience sampling. Using with data collecting by in-depth interview. The instrument quality was found by an analysis of content validity from 3 experts and the correspondence index value was 1.00 in all factors. The instrument used for collecting data was semi structure in-depth interview. This study uses a descriptive technique to analyze the data.
The study shows that 1) Singburi Province is the province that owns outstanding cultures. It possesses lots of cultural capitals which is able to be developed into having cultural attractions appealed to the tourists and generated the Economic Value-Added (EVA) to the province. 2) The important issue was found from the studied that the operation of marketing for tourism in Singburi Province which was consists of Product, Price, Place, Promotion, People, Process and Physical evidence. 3)The improvement approach of enhancing for cultural tourism marketing in Singburi Province by Community revealed that the provincial administrators should promote and restore the cultural tourism for outstanding identity, to develop an obvious guidepost, promote local tourism activities consecutively, for example through on-line media, increase the tourism officer capabilities about knowledge and history of the tourist attraction to better relate to the tourists correctly, impose the Information Service point at the main tourist attraction, and improve the landscape of the tourist attraction to be clean and conform to the local identity.
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