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Abstract
ABSTRACT
Attitudes are related to conducting social behaviours. To be able to adjust the mechanism system of the
society, an attitude of individual people should be changed. Therefore,knowing someone’s attitude can be used for
predicting the behaviours which thay will express. This advanced knowledge is usful for seeking ways to prevent and
solve such behaviours. This research aimed to compare consumption behaviours and attitudes toward having sexual
relationship at school age of students with differences in self-confidence, personality and residence. The sample
consisted of 840 students from colleges and universities in Changwat Sakon Nakhon, obtained using the multi-stage
random sampling technique. The instruments used in the research were a 16-item scale on consumption behavior
with a reliability of 0.90, a 21-item scale on having sexual relationship at school age with a reliability of 0.94, a
30-item scale on personality with a reliability of 0.84, and a 13-item scale on self-confidence with a reliability of 0.71.
The statistics used in the research were percentage, mean, standard deviation and F-test (Three-way MANOVA). The
research findings were as follows: 1) The students as a whole and as classified according to self-confidence,
personality and residence indicated consumption behaviors at a low level except for the studentwith low confidence,
introvert or extrovert personality and dormitory living showed their behaviors at a medium level. In addition all a
groups of the students showed negative attitude toward having sexual relationship at school age. 2) There were
interactions of self-confidence with personality and residence concerning consumption behaviors and attitudes toward
having sexual relationship at school age. The students with low confidence, extrovert personality and living with
parents indicate more consumption behaviors and negative attitudes toward sexual relationship at school age more
than the students with high confidence, extrovert or introvert behaviors and living with parents and the students with
low confidence, introvert personality and dormitory living. (p = .0001).
In conclusion, the college/university students in Changwat Sakon Nakhon with differences in self-confidence,
personality and residence showed differences in consumption behavior and negative attitudes toward having sexual
relationship at school age. Therefore, parents and teachers who are persons closest to these students should give
knowledge, cultivate values, provide positive attitudes toward sex, advice them to express appropriate sexual
behaviours and consumption behaviours.
Keyword: Consumption Behaviors
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เบญจพร กาลบุตร ดร.รังสรรค์ โฉมยา และ ผศ.ว่าที่ ร.ต.ดร.อรัญ ซุยกระเดื่อง